Colored, offbeat, romanticized, feminine, are adjectives that best characterize the universe in which the creative team, NDA evolves.
NDA is a collective of artists coming from various horizons, but sharing the same artistic vision. The tool they use is not a finality, they prefer to choose between them the artistic tool that best fits the project. In a hybrid way, they use photography, video, 3D or drawing to create a creative image with their vision.
No matter the medium or technique used, the important thing is to create an image that makes sense. Getting as close as possible to the identity of the project by bringing to it a border between reality and fiction. These two elements together constitute the only constraint that the team will agree on. Their images will then vacillate between the reality that surrounds us and the fiction that we sometimes let ourselves freely imagine. The result of this constraint in their images gives way to an augmented, colorful and feminine reality.
They sometimes come to touch notions which question us daily, on the principles of imaginary, daydreams, reality, astral travel... By keeping as a strong principle the incorporation of the real.
The meeting between pop culture, fashion, cartoons or cinema make their artistic vision something unique. A mix of genres and artistic movements to create their own style. Not limiting themselves to any artistic current or other influence, they inject many references in their images sometimes creating surprising shifts.
The main asset of their images is to be touching by the narration that accompanies it.
If a 3D monster stands next to a model posing for the latest fashion campaign, it is because it is the object of an increase in the reality seen by the model. Like her avatar, her pet with whom she communicates, plays, cohabits and exists. The addition of a narrative in their images is an asset that makes them unique, allowing them not to limit themselves to a finality but to a strong concept behind it. Thus their images tell stories, let themselves be interpreted freely, live through each one of us.
Melvyn, Edwin, Quentin and Alexandre make up the NDA team with a singular vision of the world around them. This world that surrounds us is a basic structure for them, like a sketch, which they come to decorate and script in order to bring us into an augmented, imaginary, unique and vibrant world.